The Five Rooms
You wrote it. Your team reviewed it.
Everyone missed the minefield.
15 Questions That Catch the Sentence That Costs You, In Your Toughest Rooms
A free 5-day email course for B2B founders and financial services executives. Each day, I walk you into one of five rooms where one ill-chosen line can turn the reader against you: an analyst, a board, a reporter, a customer, your own people in an all-hands. You get three questions per room to catch the problem before it leaves your desk, whether you wrote it or your team handed it to you.By Day 5, you'll spot the soft line, the buried number, and the talking point that can be read two ways before they cost you. You'll know when a draft is right, not just clean, and your writing will earn trust instead of spending it.
"In an age of AI slop, Peter's ability to cut through and help craft a sharp executive message is invaluable."Geoff McQueen, Founder, WorkSights
I'm Peter Osborne. I've worked both sides of the sentence that costs you. As an award-winning business journalist, I jumped on the squishy talking point and found the misstep that became the headline. As an SVP communications executive at MBNA and Bank of America, I helped leaders catch those missteps first, before they reached a reporter, a prospect, an annual report, or a packed all-hands.